To prepare a comprehensive strategic plan, providers should start with the demographics and a competitive market assessment. Identifying opportunities for growth in services and consumer needs will guide the five-year plan. These services include:
- Renovating and expanding existing communities
- Adding new campuses
- Adding affordable housing
- Adding wellness facilities, restaurants, clinics, etc.
- Revenue diversification
- Home-based services
- Community-based services
Developing strategic planning tools and processes on your own can be labor-intensive. Working with BKD to employ tools and strategies offers leadership a cost-effective option to better manage the anxiety of starting and completing a strategic plan.