Six Steps to Clear Communication During a Crisis
Event Details
Last March, colleges and universities across the nation were jolted into crisis mode. From forced shutdowns to virtual class transitions, leadership teams scrambled to comply with shutdowns; protect students, faculty, and staff; and find a sense of normalcy amid chaos. Leaders and communication professionals are challenged with crafting strategies and messages that resonate with a wide range of audiences, all while keeping readers informed about campus safety, reopening plans, and the value of their product: education. While no crisis manual could have prepared an institution for the pandemic, there are steps leaders can take to help their organizations navigate uncertainty. This session will explore crisis communication challenges and share tactics leaders can use to help stabilize their institutions and mitigate disruption to their programs.
Learning Objectives
Upon completion of this program, participants will be able to:
- Define a crisis
- Identify critical audiences
- Demonstrate how to assemble a multidisciplinary crisis team
- Prepare key messages
- Manage and monitor media coverage
If you have concerns or would like information regarding program cancellation policies or CPE credit, contact us at training@bkd.com or 800.472.2745. Due to the large volume of certificates of completion issued, requests to reissue lost or misplaced certificates will be honored up to 60 days following the webinar. Click here to read the CPE FAQ.
BKD, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
