National Office – BKD CPAs & Advisors received two Marketing Achievement Awards (MAA) at the Association for Accounting Marketing’s (AAM) annual summit held June 10 in Las Vegas, Nevada.
AAM’s Marketing Achievement Awards recognize outstanding achievement in accounting marketing, awarding firms that find effective and innovative ways to connect with their clients and prospects. A panel of judges reviewed more than 100 entries, with 23 awards given in eight categories. BKD received awards in the Integrated Branding Program and Marketing & PR Campaigns – Client Service/Survey categories.
“I’m both honored and humbled for our team to be recognized once again,” said Greg Cole, BKD’s chief marketing officer. “These awards are truly a testament to the hard work and dedication of those in our department who continually push themselves beyond traditional ideas to innovate new and creative methods for engaging with our clients and prospects.”
BKD won an MAA for Integrated Branding Program with its introduction of a female brand persona, Kate, in 2018. Joining BKD’s initial brand persona Ben the Trusted Advisor, Kate helps embody the firm’s focus on diversity and appeals to a younger, tech-savvy audience. Together, Ben and Kate help distinguish and humanize the work performed by BKD’s trusted advisors.
The firm also won an MAA for its Transactional Client Experience Survey. In 2017, BKD launched an ongoing customer experience (CX) program to give clients a stronger voice and gain new insights. The engagement-based BKD Transactional Client Experience Survey, launched as part of the CX program in June 2018, was designed to poll clients across a broad range of industries and services on a quarterly basis. The results allowed BKD to continue improving, enhancing and maintaining client satisfaction.
For more information, view AAM’s website.