BKD Wins Accounting Marketing Award

News Release May 16, 2016

NATIONAL OFFICE – BKD’s Outcomes Compass Report received the award for “Best Collateral and Content Marketing: Publications and Newsletters” at the Association for Accounting Marketing’s (AAM) annual summit held May 3 - 6 in New Orleans, Louisiana.

AAM’s Marketing Achievement Awards recognize outstanding achievement in accounting marketing. The association selected a total of 26 winners based on each firm’s ability to accomplish specific goals or objectives, strategically execute the project and measure the results. Expert category judges reviewed a total of 88 entries in the marketing, advertising, communications and professional services fields.

“We’re very excited to be recognized by AAM as a leader in accounting marketing,” said Greg Cole, director of growth and development at BKD. “I want to thank our industry leaders, creative team and everyone else who worked on the Outcomes Compass Report to make it a unique and innovative project valued by clients.”

BKD created the Outcomes Compass to prepare health care clients for Advanced Payment Models. It uses sophisticated data analytic techniques to extrapolate trends, pair the data with niche reimbursement knowledge and outline actionable insights. The Outcomes Compass highlights opportunities and helps organizations manage risk.

Click here to see the full list of winners from this year’s event.

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