NATIONAL OFFICE – BKD CPAs & Advisors has released a fourth edition of The BKD Experience: Unmatched Client Service to address the rapid rate of change in the accounting industry. The book was refreshed with new quotes, visuals and a design that aligns with current branding efforts. Managing Partner Jerry Henderson served as task force chair for the effort while partners Tondeé Lutterman, Kimberly McKay, Jeff Ronsse and Travis Webb contributed their expertise.
The most significant updates to the book were centered on a chapter about innovation. Content was added to encourage firm professionals to participate in innovation with risk in mind—as supporters, gatekeepers and contributors in addition to originators—and celebrate innovative attempts, even when they fail.
The BKD Experience: Unmatched Client Service was first written in 2004 by a core partner group. Everyone at the firm receives a copy upon employment. The book details BKD’s mission and values and provides guidelines for delivering quality service to clients.
“This book is a terrific road map for how we should serve clients. Every firm we compete with talks about how well they serve clients, but we’ve put it in writing. And what’s really powerful is we hand the book to our prospective client and say, hold us accountable,” said CEO Ted Dickman.
The BKD Experience: Unmatched Client Service was created to inspire firm professionals to live the BKD mission statement. BKD’s mission is to always strive for excellence in providing services to clients, create rewarding career opportunities and maintain sound professional, business and financial standards.