BKD Partners with Gray Associates to Expand Data Solutions to Colleges & Universities

News Release

NATIONAL OFFICE – BKD National Industry Partner Tondeé Lutterman and Higher Education Center of Excellence (COE) Leader Adam Smith are pleased to announce BKD CPAs & Advisors is partnering with Gray Associates (Gray) to expand data and analytical solutions to help public and private colleges and universities improve financial sustainability.

Gray—a strategy consulting firm focused on helping institutions make strategic academic program decisions—will partner with BKD as BKD expands its Financial Sustainability Services for Higher Education. Gray’s specializations align well with BKD’s, as both have a strong focus on helping institutions improve financial sustainability and make strategic decisions.

“Gray Associates has built a tremendous, industry-leading database of market-based information to help institutions make data-informed decisions,” said Smith, a BKD partner and higher education practice leader. “They have a passion for comprehensive market data and analytical techniques to help institutions sort through strategic issues. As our Financial Sustainability Services continues to grow and evolve, Gray Associates is the perfect partner to help BKD enrich the robust data and analysis that we provide to our clients.”

Gray’s database analyzes the market environment and provides insight on student demand, employment, competition and brand strength in defined geographic areas that—combined with BKD’s Program Economic & Margin Analysis Tool—can offer extensive data that helps schools better understand how competitively their programs are positioned, both financially and in the marketplace. In addition, the data platform from Gray will allow BKD to expand solutions for higher education institutions to include Program Portfolio Strategy, which includes custom scoring rubrics, program scorecards and other visuals, plus an option for a two-day workshop to help schools decide and build consensus on academic programs to start, stop, sustain and grow. 

“We look forward to this partnership and the ability to provide even more robust data and analysis to help institutions improve programmatic decisions and strategic investments,” Smith said.

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