AAM Recognizes BKD for Community Involvement & Marketing Efforts
NATIONAL OFFICE – BKD CPAs & Advisors received two Marketing Achievement Awards (MAA) at the Association for Accounting Marketing’s (AAM) summit on May 24. The MAAs recognize outstanding achievements in marketing for accounting firms, as well as corporate social responsibility. This is the sixth consecutive year BKD has received awards from AAM.
BKD won an MAA in the We AAM to Serve Category for the second consecutive year. This category recognizes corporate social responsibility and the 2020 BKD COVID-19 Giving Campaign—which raised more than $500,000 in two weeks—was highlighted. Donations were made by employees and matched by the BKD Foundation and partner group. Funds were provided to local charities, such as food banks and United Way. Since then, BKD has continued raising money for those most affected by the pandemic.
“I’m humbled that our firm was once again recognized by AAM for our charitable efforts. We remain committed to enriching our communities, and I’m proud that we were able to help others overcome the challenges of the COVID-19 pandemic. I witness the hard work and dedication of those in our department every day, and I am so proud of the work they’ve done,” said Greg Cole, BKD’s chief marketing officer.
The firm also won an MAA for Video and Multimedia with its “The Missing Deduction” short film. This film is an entertaining neo-noir styled piece that includes a wealth of tax knowledge. It uncovers the secrets of the most intriguing and intimidating 2017 tax reform provisions and was created to help business owners, advisors, students, attorneys, CPAs and those in the academic world.
Cole said, “Our team’s creativity never ceases to amaze me. They filmed ‘The Missing Deduction’ with the dedication and commitment of a crew creating their debut film. The attention of detail that was put into the props, costumes, script and location is truly inspiring, and I’m glad their work and artistic take on taxes was recognized. These achievements illustrate our dedication to providing Unmatched Client Service®.”