Lourdes University - Contribution Margin Analysis

Robert “Bob” Rood
Job Title
Vice President Finance and Administration
Organization Location
Sylvania, OH
Eastern Association of College & University Business Officers (EACUBO) Annual Meeting

Contribution Margin Analysis 

“BKD's Contribution Margin Analysis (CMA) provided Lourdes University management and board with critical trends data. This data helped change the focus of our conversation from cutting costs (which we had already accomplished) to gaining a confident perspective of other dynamics. The CMA trends over time data affirmed our view of the role of enrollment and recognized impacts of market pressures from peer institutions and online options. We gained a data supported understanding of the need to expand alternative revenue sources:  enrollment, gift income and increase of our support base. ...”


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