BKD Wins Accounting Marketing Award
Date: June 16, 2017
NATIONAL OFFICE – BKD’s Big Data & Analytics (BDA) microsite received the Marketing Achievement Award for “Best Website Project Below $9,999” at the Association for Accounting Marketing’s (AAM) annual summit held June 12 to 15 in Las Vegas, Nevada.
AAM’s Marketing Achievement Awards recognize outstanding achievement in accounting marketing. The association selected a total of 30 winners based on each firm’s ability to accomplish specific goals or objectives, strategically execute the project and measure the results. Judges reviewed a total of 99 entries in the marketing, advertising, communications and professional services fields.
“We’re very excited to be recognized by AAM as a leader in accounting marketing,” said Greg Cole, director of growth and development at BKD. “I want to thank our BDA team, creative professionals and everyone else who worked on this unique and innovative site.”
BDA is a suite of data mining and data analytics services with many far-reaching applications. Big data refers to information sets of extreme size, diversity and complexity, while analytics is the analysis of those data sets to identify patterns, trends and other useful information.